Five Minutes with Hayley Williams, Marketing Specialist

Hayley Williams

Our marketing expert, Hayley Williams, gives us the lowdown on what it takes to be good at marketing in the insurance industry. Plus, find out what Hayley believes the key to a successful renovation project is.

We work with a really mixed bag. One minute, we’ll be in touch with our countrywide broker network (helping them provide renovation insurance for their own local clients) then the next minute, we could be advising an architectural practice at the beginning of a new design concept, or speaking to an excited property renovator putting their project plans together.

I got into this in the beginning after becoming marketing officer (whilst completing a communications degree) for the student radio station. I thrived on promoting the station across the campus and engaging with local businesses.

I soon realised that my love was for marketing communication, content and campaigns. I’ve since built up fifteen years’ experience of working in the marketing field, building awareness and encouraging engagement for a number of organisations.

We all know that insurance isn’t something people necessarily get excited about! But, it’s an important requirement, especially when it comes to your renovation project. Insurance isn’t just peace of mind, it’s total protection.

It’s not about insurance, it’s about reassurance, credibility and trust. These are all principles that we stand for with our renovation insurance solutions.

What’s important when it comes to a successful renovation project is being prepared from the very beginning. Not just in terms of planning the work to be undertaken, but being prepared for any challenges you may face along the way.

We’re fascinated by the uniqueness of each and every renovation project – not to mention the sheer determination of the property developers we work with.

The way we work is by letting our passion for buildings and renovation shine through. The team here really want to build up a detailed knowledge of the property – along with forging personal relationships with the clients we help.

One of the best feelings in the world is when we get to come out on site and see the impressive finished article.

People often say we are a high quality, trustworthy insurance partner. We aren’t just any old insurance campaign; we’re experts in the field. We’re highly regarded credible insurers with a love for architecture and the influence of renovation.

Join Hayley on LinkedIn and meet other specialists in our Renovation Professionals group. For more marketing and insurance insights, you can follow Hayley on Twitter too.

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